So i went to Topshop really excited about Simone Rocha's collaboration. I tried on an oversized white shirt with neon mesh arms, very 'me' but it actually looked horrendous. It was a really structured shirt and did not fall well. It was £90 and i was considering buying it? why? £90 when i literally have no money, just for the name and her association. Firstly the price suggested it was of better quality to Topshop own.
Also, I think what's nice about the Topshop collection is that it really is quite similar to her collection which in essence gives us a way of buying into her brand, just at a cheaper price. In this instance, my consuming was based on how i would 'feel' wearing this shirt knowing it was Rocha not that it looked £90 good. In addition i was also persuaded by gaga's love for Rocha so in fact i was acting through two aspirational mindsets - 1) i wanna be gaga, 2) i want to wear Rocha to 'feel' the brand, an emotional tool if you will.
Also, I think what's nice about the Topshop collection is that it really is quite similar to her collection which in essence gives us a way of buying into her brand, just at a cheaper price. In this instance, my consuming was based on how i would 'feel' wearing this shirt knowing it was Rocha not that it looked £90 good. In addition i was also persuaded by gaga's love for Rocha so in fact i was acting through two aspirational mindsets - 1) i wanna be gaga, 2) i want to wear Rocha to 'feel' the brand, an emotional tool if you will.
The shirt i tried on:
Lady Gaga in Simone Rocha, love her green hair. Anyone see Charlie Le Mindu's blog on getting this look?
Love these looks from her collection, you can see the resemblance in the Topshop collaboration. I'm a big fan of black, mesh, androgyny and i guess i'm attracted to this brand as my personality is reflected in the brand's own image? That middle shirt 'IS SOOOO ME'. From reading quite a bit on consumer behaviour, it's funny how we feel protective over certain brands and feel a sense of ownership over them. I've always thought of fashion as being a free for all but it's actually a very segmented, hierarchal, value system it completely and utterly relates to your personal situation, culture, surroundings, there's little intrinsic about it.
My philosophy of fashion: literally from just talking about this one shirt i'm thinking that fashion and how we consume is very deterministic, we like to think we have style, choice when in fact we are so influenced by external factors whether it be friends, weather, style blogs etc. that we don't have the time to truly process what's intrinsic to us.
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